In Fuuraiki the player controls a photographer that got an assignment to take the ferry to Hokkaido region and there he will start a journey in which he will take photographs of places and will meet different kind of people (most of them girls). The game features a photograph viewer in which the player can view all the photos that he took during the game. There are lots of different places to visit and different characters to talk to and take photographs. The game takes place in the far northern Hokkaido region. Contributions to a writing assignment await the reporter at the end of each day which requires suitable photos taken during the day and an online bulletin board is available for making contact with the home office.